Sunday, September 21, 2008

Find a Want and Fill It and then make money


Are currently at the crossroads, you dont know whether to quit your unfulfilling job or to stay on, you earn very little and cant meet your bills, want to start a business but dont know how but do you have something valuable to offer people. Let us explore ways which you can do something you will enjoy and earn a living through it.

Years ago sales people were taught that the way to become successful was to find a need
and fill it. The problem with this type of thinking is that there is a world of difference
between what people need and what they want and are willing to pay money to have.
People need all sorts of things.
They need to eat healthier and exercise more. Lots of people need driving lessons. This
does not mean that they want them or want to pay to have them. As a matter of fact, I
am going to suggest that you develop a habit of adding additional income sources on a
regular basis . We’ll talk more about that later, however, Too many people try to
launch several businesses at once and end up succeeding in none of them it is important that you have one source up and running well before you embark on an additional venture. The possible
exception to this might be if you are working in partnership with others and each
partner can be the key person for one of the ventures. The best and simplest way you can increase your income immediately and make more money now is to start a part or full time service business.
As it was explained to me by a friend and mentor years ago, as a society or geographic
locale develops and grows, it expands from providing bare necessities like electricity
and water to becoming more service oriented. Depending upon where you live, the demands and types of services will vary greatly.
Offer services which people want
You can always make money by offering a service people want.
I like service businesses for a number of reasons:
They have little or no start up cost.
They present very little risk.
They do not require buildings, employees or large investments in equipment.
Service businesses come in every shape and size.I was driving around Nairobi,Kenya some days ago and passed by a van with the words “Laundry services at your door step” painted on the outside above a mobile number. When I got home I called the number and met, the owner, who took care of drycleaning services until we had to change because his waiting list was too long.
Today, some three years later I still see him, interestingly enough, at the bank. He has a
solid business doing dry cleaning services to people’s homes

Another enterprising individual, I read about, was sitting at a suburban train station one
morning during rush hour and seeing all the commuters wearing dress clothes, set up a
station pick up and delivery service where people could drop off their dry cleaning on
their way to the train in the morning and pick it up the following evening their way
home. When I learned of it, he was setting up shop at the rest stops along the New York
State throughway, to take care of the auto commuter traffic.

In 1989, an unemployed college student, Brian Scudamore, was sitting in a McDonald's
trying to figure out how to make a living. He noticed a beat up truck over flowing with
junk. He invested his last $700 to buy a used pick-up and launched what has become 1-
800-GOT-JUNK? Today they have over 200 franchises and are growing rapidly.
Remember People will always pay for someone to provide a service they do not or can not do
themselves.
By far, the simplest, and easiest to start service business I have ever heard about was the
guy who went door-to-door, asking people if they were planning on having
improvements made to their house any time in the next six months. If they answered
“yes,” he would ask if he could send one of his recommended license contractors to
provide them with a free, no-obligation consultation and estimate.
He then took these very hot leads to his network of contractors and received a finder’s
fee if the job went through. This was brilliant.
If you consider the cost of home improvements, like a new roof, siding, driveways,
swimming pools, decks, etc., and realize that he could have easily asked for and
received at least 10% of the order, this is a very profitable business for just walking
around in the fresh air and talking to people in nice neighborhoods. The basic start up
requirements for a business like this, aside from the license and legal paperwork would
be business cards and a clean shirt and there you are.
Be creative. Ask around.
Think about the types of services you would like, but can not find in your local. When
you travel, see what’s being done in other places that you might do in your own area.
Whenever I travel, I make a point of observing what local businesses are doing. I usually
talk to one or two business people in the town or city I’m visiting. This gives me a totally
new perspective on things and opens my thinking to new possibilities.
Get rid of the idea that you can not make more money.
Yes, you can!

posted by HESBON at

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